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"Custom Packaging Strategies for Marketing, Branding, and Sales"

Thinking outside the box to enhance customer experience

Packaging is often a customer's first and critical impression of a brand and product. Custom packaging creates unique and memorable pre- and post-purchase experiences by immediately and powerfully delivering a brand promise and unique value messaging with highly differentiating, brand-identifying design elements, shapes, colors, materials, and text. 

Read this report to explore how you can leverage customized packaging for greater marketing, branding, and sales impacts. 

What you’ll learn:

• Custom packaging: What is it?
• How to create custom packaging
• Case studies of five manufacturers using custom packaging to "think outside of the box"

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